In 2022, what started as a small initiative soon became a source of pure joy for thousands of children. Project Hasti Masti Khel was born from a simple yet powerful idea—to give underprivileged children the chance to experience the electrifying magic of a live cricket match. For most of these kids, stepping into a stadium felt like stepping into a dream.

The joy didn’t stop at the stadium. For children who couldn’t attend live matches, we brought the experience to their communities through vibrant fan zones. Watching their favourite players in action, chanting along to the jingles, feeling the adrenaline of a last-over finish—it became more than just a match; it became happiness in its purest form.

Children get to experience the electrifying magic of a live cricket match inside a real stadium — a dream come true for most.

From IPL to Rugby Premier League, we expand the joy of live sports to new arenas and new experiences for children.